Tuesday, October 16, 2007

Trust, Web 2.0 and Influence, Social Networks Part II

I continue to think that trust development is critical question to maximizing Web 2.0 technologies. Check out James Randerson's article in the Guardian Unlimited. Back in September of this year, he reported on research by Will Reader at Sheffield Hallam University. If Reader is correct, and there needs to be much more research performed on how can we build trust through online networking sites. If we can not develop solutions to the trust issue, sites like Facebook and twitter may be end up be much less significant in influencing behavior among network members. Exploring how trust can be built among these social networks may prove to be the six million dollar question.

Along the same vain, I am increasing interested in the complexity of social networking from the view of anthropology. Especially from the view of Dr. Karen Stephenson who has defined seven separate knowledge networks that flow through an organization. I have take the liberty of renaming some of her titles, but her list is a pretty good definition of the people networks we should be aware of in any change management effort:
  • The Work Network
  • The Innovation Network
  • Expert Knowledge Network
  • The Change Agent Network
  • Social Network
  • Career Coach Network
  • Decision Maker Network
Dr. Stephenson's work is interesting from the standpoint that she has identified the host of knowledge sharing networks that can be found within any given organization. By exploring the complexity of these networks and the interrelationships between members of this networks, leaders have the potential of a new age change model. More on that later.. One final point, Dr. Stephenson's work defines high trust networks which are maintained the old fashion way... It would be interesting to discover if the net lends itself to enabling one these networks in a more effective way than others.. think innovation...

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