Imagine you have started a company and while the work is exciting, you are not really making money. How many years would you stick it out. You believe in your product, but all the buyers are non believers.. In fact, your biggest customer is trying to hire away your best employee. What advice would you give this company. If you knew they had lost one million dollars a year for the past three years, would you tell them to shut down... How bout five years...
The company: Pixar.
The leader.. Steve Jobs.
Really great work takes time and a commitment to quality... So rare in our world today.